“…Accordingly, attitudes and behaviour are pursuant to fairness, which if neglected, can nurture opportunism (Trada and Goyal, 2017;Tran, Gorton, Lemke, 2021), weaken trust (Kumar, 1996;Samaha, Palmatier, and Dant, 2011), increase potential conflicts, stir relationship problems and unrest (Tóth et al 2018;Tura, Keränen, and Patala, 2019), and ultimately affect relationship outcomes (e.g., terminations intentions) (Yang et al 2012;Fawcett et al 2015).…”