“…Various similarities between discourses on organisation, management and leadership, on the one hand, and religion, on the other, have previously been analysed (Ackers and Preston, 1997;Anderson, 2018;Grint, 2010;Miscione, 2015;S ´liwa et al, 2013;Spoelstra, 2017;Styhre, 2014;Tracey, 2012). In this paper we use Geertz's concepts as analytical tools and do not claim that the programme under analysis is religious.…”