When the technology abandonment intentions remitted: the case of herd behavior

Social media discontinuation: A systematic literature review on drivers and inhibitors

“…Discontinuation has been manifested in different forms in the literature. It can refer to reducing usage intensity (Cao and Sun, 2018;Adhikari and Panda, 2020;Lin et al, 2020;Liu et al, 2021;Luqman et al, 2020;Masood et al, 2021), temporary discontinuance (Adhikari and Panda, 2020;Dindar and Akbulut, 2014;Franks et al, 2022;Lin et al, 2020;Liu et al, 2021;Luqman et al, 2020;Masood et al, 2021), completely abandoning usage (Darban et al, 2021;Hong and Oh, 2020;Adhikari and Panda, 2020;Cao and Sun, 2018;Dindar and Akbulut, 2014;Lin et al, 2020;Luqman et al, 2018;Luqman et al, 2020;Masood et al, 2021), or using an alternative social media platform instead (Cao and Sun, 2018;Turel, 2015;Maier et al, 2015;Hong and Oh, 2020;Lin et al, 2020;Masood et al, 2021). Most research adopts a multidimensional conceptualization of discontinuation, consisting of at least two of the above dimensions.…”

“…Besides the psychological and emotional drivers, SMD can be associated with a cognitive aspect related to users' perception that social media no longer satisfies their needs. That is, there is no fit between the features and functionalities of the technology and their needs (Darban et al, 2021). In such situations, discontinuation intentions are also likely to arise.…”

“…Among the control variables, gender (Luqman et al, 2018;Maier et al, 2015;Zhang et al, 2016), age (Lin et al, 2020;Zhang et al, 2016), positive/negative effects (Masood et al, 2021), satisfaction, perceived usefulness, perceived enjoyment, dispositional resistance to change, neuroticism, and extraversion (Maier et al, 2015) significantly affected the SMD. Studies also considered control variables such as the number of accounts (Cao et al, 2020;Liu et al, 2021), number of friends (Cao et al, 2020;Liu et al, 2021;luqman et al, 2020), health status (Liu et al, 2021), social media experience (Cao and Sun, 2018;Lin et al, 2020;Liu et al, 2021;Maier et al, 2012), frequency of use (Lin et al, 2020;Liu et al, 2021), device such as phone, TV and laptop use (Masood et al, 2021), social norms and network effects (Darban et al, 2021). However, these variables were found to have no significant impact on SMD.…”