Where and how to launch your forestry crowdfunding campaign? Evidence from China

Jiang, Bixia; Xu, Bin; You, Weijia; Fan, Kai

doi:10.1016/j.forpol.2020.102374

Cited by 9 publications

(3 citation statements)

References 40 publications

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“…Authoritative certificates and trademarks are generally considered signs of high product quality and easily recognised by backers. Studies have shown that crowdfunding projects with products that are certified for quality and have more certificates show better financing performance (Jiang et al 2021;Du 2022). Hence, I present the following hypothesis: H 2 : If the product of a project is trademarked, backers in agri-food crowdfunding further increase their investment intensity.…”

Section: Relationship Between Reputation In the Central Route And Bac...mentioning

confidence: 96%

Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China

2023

Agric. Econ. - Czech

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How to encourage backers to increase investment and obtain more funds is an important issue for both initiators and platforms in reward-based crowdfunding. Based on the trust theory and the elaboration likelihood model (ELM), this study explores the impact of project information disclosure on the investment intensity of backers in agrifood crowdfunding. The results show that the initiator type, trademark registration, number of certificates, number of reward types, number of project updates, and number of comments had significant positive effects on backers' investment intensity. Meanwhile, the investment threshold and lottery had a significantly negative impact on backers' investment intensity. The number of backers played a mediating role in the relationship between independent variables and backers' investment intensity. Based on the research conclusions, practical implications were proposed for initiators, crowdfunding platforms, and regulators.

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Section: Relationship Between Reputation In the Central Route And Bac...mentioning

confidence: 96%

Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China

2023

Agric. Econ. - Czech

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“…This could range from composite materials, nanofibers applications and lignin-based carbon fibre to novel processes to extract hemicellulose as feedstock for chemical and sugars and production [393]. Not only that, research in this area has noted that digitalization could increase forestry farms' income by 28% and farmer's life satisfaction by about 10% [394], while Jian et al, indicate that digital tools help fundraisers to understand how and where to launch forestry crowdfunding campaigns [395].…”

Section: Digitalization: the Sunset Of Printing Mediamentioning

confidence: 99%

Decarbonizing the pulp and paper industry: A critical and systematic review of sociotechnical developments and policy options

Rio

Sovacool

Griffiths

et al. 2022

Renewable and Sustainable Energy Reviews

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“…Bento et al (2019) show that the perceived sustainable mission, positively influences the outcome of the campaign and state that an average survival rate over 70% after one year of operations suggests the creation of healthy sustainability ventures through crowdfunding. Jiang et al (2021) claim that the advantage of crowdfunding may be taken to provide funds for forestry-related ecological services about public projects to further promote and develop ecosystem protection.…”

Section: Literature Reviewmentioning

confidence: 99%

Financing agri-food business in the Mediterranean area through crowdfunding: Do environmental issues matter?

2021

New Medit

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Global expectations are that crowdfunding will be able to unleash the great potential for contributing to sustainable development by providing financial resources for environmentally and socially oriented ven-tures. The purpose of this paper is to estimate which factors, including the orientation to sustainability, foster the likelihood of crowdfunding success in agri-food campaigns. Using a sample of crowdfunding campaigns launched in the Kickstarter platform, this paper employs a binary logistic regression model to investigate factors that motivate investment decisions. The results demonstrate that the campaigns that are rated as sustainable show a positive, statistically relevant relation to the success. In addition, improv-ing the quality and complexity of the project, together with the realistic setting of goal increase the odds of success. In the era of innovative finance, this paper contributes to the growing literature and initiatives to promote and develop crowdfunding in the agri-food industry.

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Where and how to launch your forestry crowdfunding campaign? Evidence from China

Cited by 9 publications

References 40 publications

Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China

Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China

Decarbonizing the pulp and paper industry: A critical and systematic review of sociotechnical developments and policy options

Financing agri-food business in the Mediterranean area through crowdfunding: Do environmental issues matter?

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