“…The neglect of hermeneutics is understandable given the relative absence of European social science perspectives in the founding of heritage interpretation in the United States in the early twentieth century and the belated translation of key hermeneutical texts into English in the 1970s. Over the past four decades, however, hermeneutics has emerged from relative marginality in Anglo-American scholarship to being a significant framework for research in diverse areas such as administration and management (Kress, 1995;Mercier, 1994;Noorderhaven, 2000;Prasad, 2002), consumer research (Arnold & Fischer, 1994), information systems (Boland, 1991;Chalmers, 2004;Myers, 1995), psychology (Martin & Sugarman, 2001;McMillan, 1999;Messer, 1988;Packer, 1985;Rommetveit, 1991;Widdershoven, 1999), communication studies (Arthos, 2000;Deetz, 1978;Radford, 2002;Stewart, 1992) and tourism research (Arcodia, 2005;Tribe, 2001).…”