“…These profiles foster a sense of personal contact (Dubois, Willinger, & Blayac, 2012;Guttentag, 2015) and to provide information that platform users use to assess the trustworthiness of their potential trading partners. However, an unintended consequence of these profiles is that they may lead to discrimination (Ahuja & Lyons, 2019;Carol, Eich, Keller, Steiner, & Storz, 2019;Cui et al, 2020;Edelman et al, 2017;Ert et al, 2016;Laouénan et al, 2017;. Names and photos convey information about users' demographic characteristics, of which ethnicity and nationality, gender, and age are the most obvious.…”