This study presents voluntourism as an innovated type of tourism that can effectively contribute in conserving architectural and cultural heritage sites at risk. In this vein, it highlights the outstanding value of New Gourna in Egypt as a valuable site currently in danger and needs immediate attention. Consequently, the study provides a practical proposal for safeguarding and developing New Gourna through voluntourism. Moreover, it suggests incorporating creative tourism within the tourist practices in New Gourna for sustaining its cultural, social and economic development. Finally, it proposes some strategic tips to help succeed in applying both voluntourism and creative tourism in New Gourna.