“…[18] Roots of AR technologies adoption are seen in theories and concepts well-grounded in behavioral psychology, sociology, and the economy, including TAM (technology acceptance theory), UTAUT (unified theory of acceptance and use of technology), U> (uses and gratification theory), media richness theory, and social presence theory. The perceived benefits of XR technology based on different dimensions have been defined as (i) technology-specific, that is, utilitarian, hedonic, and social; (ii) fashion-specific, that is, impression management and wearable comfort; and (iii) media-specific, that is, sensual benefit, immersion, experienced realism, and virtual presence [17]. A systematic review of AR usability studies has been compiled by Dey et al [19].…”