Why Boulder Springs has no boulders and no springs: Evolved landscape preferences and naming conventions.

Abstract

Landscapes varied throughout human history, some offering more fitness benefits than others. Therefore, natural selection has likely designed in us landscape preferences that motivated us to seek some environments over others (Orians, 1980). These evolved landscape preferences may influence several aspects of modern-day society, including how we manipulate our urban environment. In Study 1, we conducted a content analysis of the naming conventions of apartment buildings and residential neighborhoods. We hypothesized that there would be more nature words (e.g., valley, river, arbor) in apartment and neighborhood names than nonnature words (e.g., 4th Street; Renaissance, Washington). Names of 2,980 apartment buildings and neighborhoods were collected with a program that uses Google Maps from each of the 48 contiguous United States. Results strongly supported our hypothesis; There were 52% more nature words than nonnature words in the names of apartment buildings and residential neighborhoods. Study 2 used a mixed-subjects experimental design to determine if apartments and neighborhoods with nature names were perceived as more valuable than those without nature names. Participants rated five photographs of apartments and five photographs of neighborhoods photoshopped to display nature or nonnature names for their price (in monthly rent or home's mortgage) and perceived rate of vacancy. Apartments and neighborhoods with manipulated nature names were rated as statistically more expensive. There were no statistical differences between perceived vacancy rates in apartments or neighborhoods named after nature compared with those not named after nature. The current preregistered studies are the first to document that our evolved landscape preferences may affect how developers name our homesteads, further exploiting biophilia.