Why Do Medium-Sized Technology Farms Adopt Environmental Innovation? The Mediating Role of Pro-Environmental Behaviors

Abstract

This research fills several gaps in the literature not investigated in previous studies. First, it examines how the responsible leadership (RL) of the chief executive officer (CEO) influences medium-sized technology farms to adopt environmental innovation (EI) through the pro-environmental behaviors (PBs) of the senior executive team (SET) according to the theory of social learning, as previous research only took institutional theory and utilitarianism as the driving factors of agricultural innovation. Second, we propose the potential growth model (PGM) from a sample of 105 CEOs and their SETs in medium-sized technology farms to handle the problem that an individual may regulate his behaviors based on how he translates and understands the surrounding environment, because previous research has ignored this perspective. Lastly, this research offers recommendations for the implementation of EI in medium-sized technology farms and also expands the related literature on sustainable agricultural production.

How to Promote Medium-Sized Farms to Adopt Environmental Strategy to Achieve Sustainable Production during the COVID-19 Pandemic?

“…The present researcher believes that ECSR is a key intermediary variable used to transform the CEO's EL into the company's ES adoption, but other variables may have similar effects in different contexts. Next, although this research puts forward EL as an important driver of ES, other variables may have similar effects, such as transformational leadership [54], responsible leadership [55], and environmentally specific leadership [48]. Finally, the empirical data are limited to Taiwan, which may affect the generalization of the theoretical model.…”

Transforming the Emotional Intelligence of the Feeders in Agribusinesses into the Development of Task Performance and Counterproductive Work Behaviors during the COVID-19 Pandemic

“…We requested the 240 feeders to assess TL, EI, WE, WB, TP, and CWB. In addition, the data collected from cross-level can significantly improve the bias of the common method [ 90 , 91 , 92 ].…”

How Does Sustainable Leadership Affect Environmental Innovation Strategy Adoption? The Mediating Role of Environmental Identity

“…The environmental identity of TMT is the extent to which the TMT's self-conceptualizes toward the environment, and a TMT who has a high level of environmental identity will affect a company's strategic choice [38]. In addition, based on upper echelons theory [39], a TMT's decision-making processes are caused by supervisors' characteristics, and leadership is a key characteristic of a supervisor [40][41][42][43], supporting the mediating role of environmental identity. Indeed, as discussed above, sustainable leadership promotes the environmental identity of the TMT, and the environmental identity of the TMT will influence a company's strategic choice.…”