Why Do People Stick to Play Social Network Sites? An Extension of Expectation-Confirmation Model with Perceived Interpersonal Values and Playfulness Perspectives

Yeh, Ron Chuen; Lin, Yi-Chien; Tseng, Kuo-Hung; Chung, Pansy; Lou, Shi-Jer; Chen, Yi-Cheng

doi:10.1007/978-3-642-34300-1_4

Cited by 10 publications

(6 citation statements)

References 12 publications

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“…Satisfaction is the feeling users experience with the performance prior to IS use [35,36]. According to ECT, users' expectations are either met or exceeded during the usage process.…”

Section: Hypothesis 2 (H2) Confirmation Is Positively Associated With Users' Perceived Interactivity Of Msvp Usementioning

confidence: 99%

Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

et al. 2021

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Interest in mobile short-video platforms (MSVP) as a new social network service tool has surged in recent years. However, only a few studies have focused on MSVP users’ post-acceptance behavior. To clarify this issue of sustainable usage, this study analyzed users’ post-acceptance habit formation by incorporating perceived interactivity and perceived enjoyment into the expectation-confirmation theory of the information system continuance (ECT-IS) model using structural equation modelling. We developed and distributed an online questionnaire and collected 219 valid responses from Chinese MSVP users. Our results show that satisfaction is the foremost factor in determining users’ habit formation as it completely mediates the influence of confirmation and perceived interactivity. We also show that perceived enjoyment positively influences habit formation directly and indirectly. Nonetheless, we note that sustainable usage should form the basis of continuous satisfaction from user experience due to a few missing links with regard to modulation in habitual usage. Therefore, we suggest that MSVPs should enhance their content recommendation algorithms using technologies such as deep-learning forecasting to improve users’ satisfaction by increasing perceived enjoyment. We also show that the influence of perceived interactivity on habit formation is effective only when fully mediated by satisfaction. Thus, we recommend that MSVPs should diversify their interaction mechanisms, for instance, by introducing mass creators that promote users’ habit formation by enhancing their satisfaction on the platform.

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“…Satisfaction is the feeling users experience with the performance prior to IS use [35,36]. According to ECT, users' expectations are either met or exceeded during the usage process.…”

Section: Hypothesis 2 (H2) Confirmation Is Positively Associated With Users' Perceived Interactivity Of Msvp Usementioning

confidence: 99%

Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

et al. 2021

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“…Stickiness is a crucial factor that influences Web site sustainability [4]. Because the switching cost is low, users can easily shift between online communities [5].…”

Section: Introductionmentioning

confidence: 99%

Self-Disclosure, Interpersonal Relationships, and Stickiness of Online Communities

Shih

Hsu²,

Lee

2015

PBS

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Online communities change the way people interact. Due to the high diversity of online communities, how to maintain and increase user participation is an important issue for the administrators of those sites. This study first examines propensity to trust, need for affiliation, and exhibitionism as antecedents to self-disclosure and relationship maintenance and further explores the effects of self-disclosure and relationship maintenance on intimacy as well as the relation of intimacy to stickiness. By convenience and snowball sampling, 503 valid responses to an online questionnaire were collected. Data was analyzed using SPSS 20.0 and AMOS 7.0. Results indicate that need for affiliation and exhibitionism have positive effects on self-disclosure, that propensity to trust and need for affiliation are antecedents to relationship maintenance, that self-disclosure and relationship maintenance contribute to intimacy, and that intimacy reinforces stickiness to online communities.

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“…Some Researches on users' motivation of SNS is based on the technology acceptance model, expectation-conformation and the information system success model [20][21][22]. However, most of the researches are based on Katz's theory of uses and gratifications [23].…”

Section: Social Networking Sites Use Motivationmentioning

confidence: 99%

Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use

et al. 2020

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This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.

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Why Do People Stick to Play Social Network Sites? An Extension of Expectation-Confirmation Model with Perceived Interpersonal Values and Playfulness Perspectives

Cited by 10 publications

References 12 publications

Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

Self-Disclosure, Interpersonal Relationships, and Stickiness of Online Communities

Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use

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