Why Make Strategy Explicit?

Ansoff, H. Igor; Kipley, Daniel; Lewis, Alfred; Helm-Stevens, Roxanne; Ansoff, Rick

doi:10.1007/978-3-319-99599-1_2

Cited by 5 publications

(6 citation statements)

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“…Thus, according to the normative approach, decision-making involves a series of sequential and analytical processes (Hitt and Tyler, 1991) and assumes that managers are able to make optimal and rational choices (e.g. Ansoff, 1965). This view on decision-making emphasizes that all decisions have facts (means) and value (ends), where ends are identified before the means to achieve them, that in turn leads to a greater success (Fredrickson, 1986; Hart, 1992; Simon, 1993; Dean and Sharfman, 1996).…”

Section: An Overview Of the Decision-making Literaturementioning

confidence: 99%

Decision-making in international marketing: past, present and future

Oliveira,

Hultman,

Boso

et al. 2023

IMR

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PurposeThis special issue seeks to create an interdisciplinary community of researchers applying decision-making theory to the international marketing context. The articles published in this special issue contain cutting-edge conceptual and empirical studies that enhance existing knowledge on international marketing decision-making.Design/methodology/approachThirty-six (36) manuscripts were submitted to the editorial office focusing on a broad range of international marketing decision-making. Following a thorough review process, a collection of five original empirical studies on different facets of international marketing decision-making from multiple theoretical, contextual and methodological perspectives are included in this Special Issue.FindingsOverall, the combined evidence presented in this Special Issue shows that the general field of international marketing decision-making is starting to mature. Evidence from the contributors to this Special Issue shows that researchers have taken inspiration from both the past and the present when designing and crafting their research and, by doing so, they have collectively contributed to new knowledge in terms of international marketing decision-making principles, decision-maker personality traits, the consequences of international marketing decisions and cross-cultural differences with regards to decision-making influences and behavior.Originality/valueWith few exceptions, not much is known about how international marketing decisions are made. Yet, the way international marketing decisions are made is critical for international marketing success. This sphere of international marketing decision-making research, while relatively anemic, is typically underpinned by behavioral economic theories of decision-making, such that a duality in decision-making processes is identified. Nevertheless, international marketing and management studies are dominated by the planning paradigm, while in practice, managers often see the attempt to deviate from planning as irresponsible and dangerous. The articles included in this special issue have addressed major unanswered questions regarding the content and processes of international marketing decision-making.

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Section: An Overview Of the Decision-making Literaturementioning

confidence: 99%

Decision-making in international marketing: past, present and future

Oliveira,

Hultman,

Boso

et al. 2023

IMR

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show abstract

“…4). Based on using both the techniques of Generic Competitive Strategies (Porter, 1998) and Components of Strategy (Ansoff, 1970), the corresponding Grand Strategy(ies) can be identified (Pearce & Robinson, 2011). For example; concentration, market development, product development, innovation, horizontal integration, vertical integration, joint venture, concentric diversification, etc.…”

Section: Identification Of Strategic Objectives and Main Goals And De...mentioning

confidence: 99%

Development of an Entrepreneurial Business’ (Natural Food’s) Strategic Plan by Shortened Systematic Strategic Planning (SSP) Working Model: Case Study

Bütüner¹,

Senoglu²

2023

EJBMR

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As many sources exhort managers to “think strategically,” only a few addresses how to make this happen. Where strategic analysis tools are explained, this is most frequently done conceptually rather than their actual application in strategic planning. Shortened systematic strategic planning (SSP) consists of a pattern of step-wise procedure for straight-forward planning, and the fundamentals involved in any strategic planning project. The use of shortened SSP is more suitable for the development of strategic plans for small- and medium-size businesses (SMEs). SSP has been applied to and tested on different businesses’ subject issue and has been generated by the composition of the cause-and-effect relations of them. The intention here is to provide a new perspective and benefit for the strategic planners by introducing this new systematic methodology and demonstrating its implementation on an entrepreneurial and new business called Natural Food. Accordingly, let shortened version of SSP easily understood and universally applied to any small- and medium-size businesses. Additionally, you are guided how to identify in what circumstances you might use its specific tools and how to target them directly at achieving effective results. The data that are used in this case are fictitious and only help for this study. Though, the given case does not cover all the steps of a typical systematic strategic plan and use all the recommended techniques, it still reflects the basics.

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“…Based on using both the techniques of Generic Competitive Strategies (Porter 1998) and Components of Strategy (Ansoff 1970), the corresponding Grand Strategy(ies) can be identified (Pearce and Robinson 2011).…”

Section: Identification Of Strategic Objectives and Main Goals And De...mentioning

confidence: 99%

Developing an Entrepreneurial Small Business’ Strategic Plan by Shortened Systematic Strategic Planning (SSP)

Butuner

2023

Proceedings of the International Conference on Industrial Engineering and Operations Management

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As many sources exhort managers to "think strategically," only a few addresses how to make this happen. Where strategic analysis tools are explained, this is most frequently done conceptually rather than their actual application in strategic planning. Shortened systematic strategic planning (SSP) consists of a pattern of step-wise procedure for straight-forward planning, and the fundamentals involved in any strategic planning project. The use of shortened SSP is more suitable for the development of strategic plans for small-and medium-size businesses (SMEs). The intention here is to provide a new perspective and benefit for the strategic planners by introducing this new systematic methodology and demonstrating its implementation on an entrepreneurial and new business called CGA Tech. Accordingly, let shortened version of SSP easily understood and universally applied to any small-and medium-size businesses. The data that are used in this case are fictitious and only help for this study. Though, the given case does not cover all the sections of a typical strategic plan and use all the recommended techniques, it still reflects the basics.

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Why Make Strategy Explicit?

Cited by 5 publications

References 0 publications

Decision-making in international marketing: past, present and future

Decision-making in international marketing: past, present and future

Development of an Entrepreneurial Business’ (Natural Food’s) Strategic Plan by Shortened Systematic Strategic Planning (SSP) Working Model: Case Study

Developing an Entrepreneurial Small Business’ Strategic Plan by Shortened Systematic Strategic Planning (SSP)

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