“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online
Yanrui Michael Tao,
Farzana Quoquab,
Jihad Mohammad
Abstract:Purpose
There is a dearth of research in the field of social marketing that attempts to understand why consumers prefer to use plastic packages when using online food delivery services. In addressing this issue, this study aims to investigate the role of moral disengagement, myopia and environmental apathy in the young generations' intentions to use plastic bags while ordering food online. It also examines the mediating role of moral disengagement and the moderating role of guilt in the context of the online f… Show more
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