“…Alcohol use is social in nature, influenced by values, attitudes, and norms of cultural/social, gender, religious, ethnic, health, and political groupings (Cagney, 2006;Heath, 2007;Rehm et al, 1996). Research shows that alcohol use reinforces group cohesion, helps integrate family and friends, promotes social solidarity, and works as a social lubricant (Beccaria & Sande, 2003;Heath, 1995;Rehm et al, 1996;Social Issues Research Centre [SIRC], 1998;Tolvanen, 1998).…”