Woolf, the Hogarth Press, and Global Print Culture

Battershill, Claire; Southworth, Helen

doi:10.1002/9781118457917.ch27

Cited by 2 publications

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“…But what the British edition lacked in appearance, Leonard and Vita made up for in a remarkably energetic advertising campaign that saw Vita work hard to boost sales with booksellers in Continental Europe. As Claire Battershill and Helen Southworth rightly note, Sackville-West was keen to manage issues regarding international rights herself, and was therefore a particularly pro-active author when it came to promoting her work, 30 an issue which became rather fraught when Sackville-West allowed Curtis Brown, her agent for world and translation rights, to negotiate a deal with Canadian agents for The Edwardians, while her American agents Doubleday Doran mistakenly thought they held the Canadian rights.…”

Section: Marketing Vitamentioning

confidence: 99%

Bloomsbury in Berlin: Vita Sackville-West's Seducers in Ecuador on the German Literary Marketplace

Martin¹

2018

Modernist Cultures

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Vita Sackville-West is now best known as Virginia Woolf's muse, as a horticultural journalist, and as the creator of Sissinghurst's gardens. Yet during her lifetime, her works were translated energetically into German and she was cast in some German literary journals as a leading figure on the European interwar and post-war literary scene. This essay analyses how Sackville-West's short story, Seducers in Ecuador (Hogarth Press, 1924), made its 1929 debut in Germany as ‘Verführer in Ecuador’ in the journal Die neue Rundschau [The New Review]. This offers an interesting case study not only of how a work could change its medium through translation – from a free-standing novella to a short story in a literary journal – but also its context through the new set of juxtapositions and cultural associations it acquired by being absorbed into German periodical culture. The function of small magazines in promoting new ideas or forms of art has been well researched in the context of British modernist writing, but little attention has been paid to the reception of translations of such work in European journals. Yet they often functioned as important promotional conduits and were influential in shaping how authors gained footholds in foreign markets.

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Section: Marketing Vitamentioning

confidence: 99%

Bloomsbury in Berlin: Vita Sackville-West's Seducers in Ecuador on the German Literary Marketplace

Martin¹

2018

Modernist Cultures

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“…Virginia Woolf, 'The New Biography,' Granite and Rainbow[1956], London, Forgotten Books, 2015, p. 152.3 Norman Rose, Harold Nicolson, London, Jonathan Cape, 2005, p. 82.4 TheHarold Nicolson Diaries: 1907-1964(1966, ed. Nigel Nicolson, London, Phoenix, 2004, p. 21.…”

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Harold Nicolson the New Biographer

Thirriard

2017

figureshistoriques

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Woolf, the Hogarth Press, and Global Print Culture

Cited by 2 publications

References 7 publications

Bloomsbury in Berlin: Vita Sackville-West's Seducers in Ecuador on the German Literary Marketplace

Bloomsbury in Berlin: Vita Sackville-West's Seducers in Ecuador on the German Literary Marketplace

Harold Nicolson the New Biographer

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