“…Rationalization and reflexive monitoring of activities allow us to conclude that compliance of the principles of social responsibility is the result of the bank, which is monitoring the social context, as well as possessing a theoretical understanding of the grounds for such activities. In other words, social responsibility acts as a reaction to external incentives, whether it is the activity of competitors, public opinion or the requirements of the law [6]. The long period of reforms that have taken place in Kazakhstan over the past decades has been aimed at creating a model of the economy, which, on the one hand, should be socially oriented, and on the other hand, effective.…”