The SrxBa1−xTiO3: Eu3+, Gd3+phosphors are synthesized by high temperature solid-phase method. Multiple techniques including X-ray diffraction (XRD), and scanning electron microscopy (SEM) are used to examine the surface morphology and structural properties of SrxBa1−xTiO3: Eu3+, Gd3+phosphors. The optical properties are presented and discussed in terms of photoluminescence (PL) and photoluminescence excitation (PLE) spectra. The as-obtained SrxBa1−xTiO3: Eu3+, Gd3+phosphors show higher PL emission intensity (at 591, 611 nm). The peaks at 591 and 611 nm are attributed to Eu3+ 5D0-7F1,5D0-7F2. Gd3+has a strong sensitization on Eu3+. A certain amount of Sr2+and Ba2+is contributed to the intensity of light emission. After being irradiated with blue light, the phosphor samples emit yellow light. This suggests its potential applications in many fields.