2014
DOI: 10.1016/j.ijhm.2014.03.004
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You do well and I do well? The behavioral consequences of corporate social responsibility

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Cited by 161 publications
(217 citation statements)
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“…Company executives have employed CSR initiatives as a specific marketing tool to garner favorable long-term relationships with customers [7]. As marketers seek new ways to build relationships with consumers, CSR initiatives could be a key method for attracting and retaining customers while enhancing corporate image [8].…”
Section: Introductionmentioning
confidence: 99%
“…Company executives have employed CSR initiatives as a specific marketing tool to garner favorable long-term relationships with customers [7]. As marketers seek new ways to build relationships with consumers, CSR initiatives could be a key method for attracting and retaining customers while enhancing corporate image [8].…”
Section: Introductionmentioning
confidence: 99%
“…• Employees' identification with the organization, in hotels located in China, South Korea, and the USA (Fu, Ye, & Law, 2014; Y. K. Lee et al, 2014;Park & Levy, 2014). These studies indicate that hotels use involvement in the community to motivate employees and reduce turnover, although Fu et al (2014) point out that hotels need more than just activities in the community to motivate employees.…”
Section: Literature Related To Hotel Groups In Their Communitiesmentioning
confidence: 99%
“…These studies indicate that hotels use involvement in the community to motivate employees and reduce turnover, although Fu et al (2014) point out that hotels need more than just activities in the community to motivate employees.…”
Section: Literature Related To Hotel Groups In Their Communitiesmentioning
confidence: 99%
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