“…The Butantan Institute of Brazil provides an excellent example of how this can be achieved. The science park and museums provide a range of educational opportunities for the public, notably school-age children, and herein Disner et al 1 describe the outreach work of the Institute’s ‘Plataforma Zebrafish™ Open Doors Programme.’ Zebrafish embryos, prior to the independent feeding stage, are a widely recognised and increasingly utilised alternative to in vivo studies in mammals. Through their programme, the Institute provides education, not only on research using zebrafish embryos specifically, but also more generally on how science is conducted and the consideration of ethical matters in research.…”