Assistant Professor Stella Yiyan Li

Sign up to set email alerts
|
1Publication
4Citation Statements Received
0Citation Statements Given
How they've been cited
12
0
4
0
How they cite others
67
0
0
0
Publications
Order By: Most citations

Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals

Zeng
1
,
Rui-juan
2
,
Li
3
et al. 2022
Information & Management
12
0
4
0
View full textAdd to dashboardCite
1