Users Attitudes Toward Movie-Related Websites And E-Satisfaction

Cho, Yoon; Ha, Joseph

doi:10.19030/jber.v2i3.2861

Cited by 4 publications

(3 citation statements)

References 32 publications

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“…Alba et al (1997) mentioned that brand names could help consumers make purchase decisions in the computer-mediated environment as those enable highly reliable inferences about consumption benefits after one purchase and use. Cho and Ha (2004) found that brand name importantly affects consumer choice behavior in the electronic marketplace. This study hypothesizes that brand familiarity affects consumers' perceived usefulness and ease of use with both catalogue and e-businesses.…”

Section: Volume 23 Numbermentioning

confidence: 99%

Measuring Customer Attitudes Toward Single Vs. Hybrid Retail Formats: Impact Of Gender And Brand Name Familiarity

Cho¹

2011

JABR

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Numerous researchers have focused on the issues of online businesses, but not many studies have addressed the issues of catalogue business expansion to online business. This study raises questions that customer attitudes toward those companies offering a combination of catalogue and e-business differ from those offering catalogue or e-business only. A statistical report (www.thestandard.com 2002) shows that the profitability of catalogue business with online is about 79% in 2002, while the profitability of pure e-business is about 36%. In addition, this study explores variables, such as gender and brand name impact, and also consumer satisfaction, factors that are highly related to the customers’ willingness to purchase. Experiments with survey methods have been applied to analyze these research issues. The major findings provide implications and offer suggestions to various retail formats, such as catalogue business, e-business, and e-business including catalogue sales.

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Section: Volume 23 Numbermentioning

confidence: 99%

Measuring Customer Attitudes Toward Single Vs. Hybrid Retail Formats: Impact Of Gender And Brand Name Familiarity

Cho¹

2011

JABR

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“…This theory was developed in the context of traditional media, such as TV, magazines, or radio (McGuire, 1974), but has been extended to the online environment (Luo, 2002). These studies of users' attitudes, social behavior, usability aspects, customer satisfaction and cognitive requirements are valuable for designers when they design websites because they provide insight into how online users become customers, especially loyal customers (Cho & Ha, 2011).…”

Section: Multidisciplinary Interface Designmentioning

confidence: 99%

Using Multidisciplinary Design Principles to Improve the Website Design Process

Karmokar

Singh

Tan

2016

PAJAIS

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An organization's success in e-business is significantly affected by the quality of its website. However, many websites are unable to retain the attention of their customers, arguably because they only cater to some of the needs of their customers. This study adopts a design science approach to develop a new methodology for designing websites that addresses the psychological, sociological, and cognitive needs of individual users. The methodology is based on multidisciplinary principles drawn from the field of design, as they provide a framework for structuring the various concerns of users. This study contributes by developing a website design methodology anchored in users' needs, so that the websites it produces are successful in achieving their goals.

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“…A more important factor than information availability that affects consumer's decisionmaking on the Web is how the dot-com business provides a higher quality of information. Cho and Ha (2003) posit that the quality of information content provided by websites often reduces users' search efforts and agitates behavioral intention to use. This study hypothesizes that online consumers' willingness to purchase increases as their perceived information quality increases.…”

Section: Information Quality Factormentioning

confidence: 99%

Consumer Choice Behavior On The Web: The Effects Of Product Attributes On Willingness To Purchase

Cho

2011

JBER

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This study investigates how consumers’ choice behavior in the electronic marketplace depends on their ability to judge product attributes and how willingness to purchase products is affected by the different attributes of the products. This study applied von Neumann-Morgenstern utility theory to explain how consumers combine perceptions of product attributes into preferences under uncertain situations in the electronic marketplace and employed The Dot-Com Retail Continuum, proposed by Figueiredo (2000), to classify the products online. Major findings suggest that a consumer’s purchase decision in the electronic marketplace is affected by that consumers’ ability to assess the product attributes and also propose competitive strategies on various product categories to the dot-com retailers.

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