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Understanding user acceptance of the Internet, in particular user acceptance of general information-searching sites, is important in assessing its effectiveness. Such sites provide users with various information options while navigating the Internet. A well-designed general information-searching site helps ensure a positive user experience and therefore repeat usage. This study extended existing research into user acceptance of the Internet. It explored the antecedents of Playfulness. Results indicated that website characteristics play a dominant role in influencing a user's experience of Playfulness and that cognitive aspects and motivations for searching are also important. Implications are discussed.

Many IS scholars argue that global organizations need to understand cultural differences if they are to successfully deploy information technology. We agree that an understanding of cultural differences is important, but suggest that the concept of “national culture” that has tended to dominate the IS research literature is too simplistic. In this article, we challenge information systems researchers to go beyond models of national culture. We propose that IS researchers should adopt a more dynamic view of culture – one that sees culture as contested, temporal and emergent.