We report the first observation of the polar phase of superfluid (3)He. This phase appears in (3)He confined in a new type of aerogel with a nearly parallel arrangement of strands which play the role of ordered impurities. Our experiments qualitatively agree with theoretical predictions and suggest that in other systems with unconventional Cooper pairing (e.g., in unconventional superconductors) similar phenomena may be found in the presence of anisotropic impurities.