HighlightsCO2 emissions information (CO2EI) as grams/mile has negligible influence. CO2EI as a carbon tax is only as strong as the tax. CO2EI contextualised through use is roughly 9x as strong as g/mile. CO2EI contextualised with respect to reduction targets is 13x as strong as g/mile.
The COVID-19 pandemic is increasing negative emotions and decreasing positive emotions globally. Left unchecked, these emotional changes may have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we will examine the impact of reappraisal, a widely studied and highly effective form of emotion regulation. Participants from 55 countries (expected N = 25,448) will be randomly assigned to one of two brief reappraisal interventions (reconstrual or repurposing), an active control condition, or a passive control condition. We predict that both reappraisal interventions will reduce negative emotions and increase positive emotions relative to the control conditions. We further predict that reconstrual will decrease negative emotions more than repurposing, and that repurposing will increase positive emotions more than reconstrual. We hope to inform efforts to create a scalable intervention for use around the world to build resilience during the pandemic and beyond.
Significance
Communicating in ways that motivate engagement in social distancing remains a critical global public health priority during the COVID-19 pandemic. This study tested motivational qualities of messages about social distancing (those that promoted choice and agency vs. those that were forceful and shaming) in 25,718 people in 89 countries. The autonomy-supportive message decreased feelings of defying social distancing recommendations relative to the controlling message, and the controlling message increased controlled motivation, a less effective form of motivation, relative to no message. Message type did not impact intentions to socially distance, but people’s existing motivations were related to intentions. Findings were generalizable across a geographically diverse sample and may inform public health communication strategies in this and future global health emergencies.
Various measures have been proposed and validated to assess environmental motivation and explain peoples' consumer behavior. However, most of the measures are rather complex, sometimes comprising dozens of items. In order to overcome the associated response burden, the goal of our research is to validate a much simpler measure of environmental motivation, namely the measure of Climate Change-Stage of Change. To do so we analyze data from a discrete choice experiment in which drivers decide to purchase a car with different levels of CO 2 emissions and we also measure their environmental motivation with three alternative measures. The results show that environmental motivation assessed with Climate Change-Stage of Change explains the choices in the experiment as well as with more complex measures. Our findings have substantial implications for researchers as they may be able to assess climate-relevant motivationa significant factor for many consumer choiceswith a single question.
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