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Abstract

This study be done to find out the effect of social media on purchase intention. As we know, nowadays the rapid growth of social media was develop and widely especially on Malaysia. They lead to marketers a new avenue to contact prospect. Though, people was increasing their spend time in social media. Daily routine or settle down all the bill also involve with online payment on internet. Regarding the nature of internet is grow rapidly and making rapid connections possible across long distance because of their speed. The study examines the influencing social media on purchasing intention. Indeed a few variables state that lead to the effective and credibility result. There are trust, risk, value, socialibility and word of mouth. Framework for this research was drawn based on literature review. This study also was tested on five hypotheses on factors that influence customer for buying a product online. This paper provides valuable insight into the measurement of purchase intention. Hence, the research attempt to expose customer to trust on all marketers without restricted by geographical factors. It can be concluded that, the most problem facing by customer is fraud so here, this study will show them what are the really factor to buy the thing on media. Searching for the most effective factors influencing purchase intention of brands in consumer markets, this research involved 150 respondents who were randomly in FEP, UKM in Bangi. This study discusses implications of the findings and research limitations at the end of the paper.