In this paper, we consider a proper modification f :M → M between complex manifolds, and study when a generalized p−Kähler property goes back from M toM . When f is the blow-up at a point, every generalized p−Kähler property is conserved, while when f is the blow-up along a submanifold, the same is true for p = 1. For p = n−1, we prove that the class of compact generalized balanced manifolds is closed with respect to modifications, and we show that the fundamental forms can be chosen in the expected cohomology class. We get some partial results also in the non-compact case; finally, we end the paper with some examples of generalized p−Kähler manifolds.2010 Mathematics Subject Classification. Primary 53C55; Secondary 32J27, 32L05.