Zenithal bistable LCDs use profiled surfaces to induce bistability in an otherwise standard twisted nematic display. However, the control offered by such surfaces is readily adapted to suit other display modes. For example, pretilt, surface latching field and stable state on cooling are all independently controllable. Three novel modes are proposed: a pi‐cell that combines a millisecond optical response and stable bend state; a simple multi‐stable device with four greys, and a bistable device with improved viewing angle when operating in transmission.