6,10‐Bis(dimethylamino)benzo[h]quinoline (6) and its “reverse” counterpart, the 6,7‐isomer 7 (a “pyridine‐extended” proton sponge), have been prepared in a three‐step synthetic protocol starting from 1,5‐bis‐ and 1,8‐bis(dimethylamino)naphthalenes, respectively, through azo coupling and Skraup cyclisation reactions. These novel polyfunctional nitrogen bases demonstrate excellent chelation ability towards protons and even PdII, and behave as kinetically active (6) and kinetically inactive (7) compounds, as demonstrated by NMR transprotonation experiments in DMSO. Single‐crystal X‐ray diffractometry was used to characterise rare types of chelated [NHN]+ hydrogen bonds and to reveal the location of the proton in protonated 6 (H+ between NMe2 and the pyridine nitrogen) and its zwitterionic azo‐dye precursor 8Z (H+ between NMe2 and the azo group). Experimental pKa values measured in DMSO show that 6 and 7 are strong bases, and the strength of the basicity of the 6,10‐isomer 6 (pKa = 8.1) places this benzo[h]quinoline in the category of heterocyclic superbases.