14. Eversion: Brushing against Avatars, Aliens, and Angels

Novak, Marcos

doi:10.1515/9781503619470-024

Cited by 2 publications

(1 citation statement)

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“…Here we mean not just technical affordances, like the use of the like button or viewers’ comments, but also ‘higher-level affordances’ (Bucher and Helmond, 2018), which represent common values of the platform’s users and which shape their behavior. Given a situation in which the viewer’s immersion is difficult to achieve, recipe videos need to produce what Novak calls eversion , ‘a casting outward of the virtual into the space of everyday experience’ (2002:311), creating a sensory overflow from the screen. To catch the user’s eye in the frenetic Facebook feed, they have to engage in the form of dialog with the viewer, who is continually urged to click something, swipe, ‘like’, comment, or open a link.…”

Section: Video On Social Mediamentioning

confidence: 99%

The taste of video: Facebook videos as multi-sensory experiences

Schlussel

Frosh

2023

Convergence: The International Journal of Research into New Med

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Recipe videos are among the most viral genres of videos on social media. Yet, little research has been done on their aesthetic and formal attributes, especially on how they operate within the frameworks of the attention economy and embodied interaction specific to social media interfaces. This paper examines recipe videos published on Tasty, one of the most popular Facebook pages in the world. We analyze these videos through a three-dimensional model that integrates their semiotic characteristics (visual, auditory, and textual), their interactive and haptic qualities, and their invitation to perceptual engagement and sensorimotor response. We conclude that Facebook recipe videos are exemplary of a broader category of social media videos which we call hyper-sensory videos: these create heightened multisensory experiences that take precedence over informational use or narrative involvement. Hyper-sensory videos present a cultural response to broader questions regarding materiality, presence, and embodied relations within a highly mediated social reality.

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Section: Video On Social Mediamentioning

confidence: 99%