“…Although customer satisfaction has been extensively discussed in different settings with different antecedents and outcomes (e.g., Anderson & Fornell, 2000;Crotts, Mason, & Davis, 2009;Fornell, Johnson, Anderson, Cha, & Bryant, 1996), little attention has been paid to the experiences and satisfaction of students in higher education (Elliot & Healey, 2001;Lizzio, Wilson, & Symons, 2002;Symons, 2006;Ting, 2000). Most of the available studies on the subject matter have been conducted in the Western educational context (Parahoo, Harvey, & Tamim, 2013).…”