2024
DOI: 10.31893/multirev.2024101
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15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Abhijeet Panigrahy,
Anil Verma

Abstract: The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the jou… Show more

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