167. Gesture as interactive expressive movement: Inter-affectivity in face-to-face communication

Horst, Dorothea; Boll, Franziska; Schmitt, Christina; Müller, Cornelia

doi:10.1515/9783110302028.2112

Cited by 11 publications

(5 citation statements)

References 3 publications

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“…Stance-taking is thus embodied in how we communicate, and it unfolds as the interaction proceeds. Moreover, Horst et al, (2014) explain that the unfolding of stance within the course of interaction:…”

Section: Stance-taking As An Identity Construction In Advertising Tar...mentioning

confidence: 99%

Stance-taking as an identity construction in advertising targeted at mothers. A comparative analysis

Pelclová

2023

StALan

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The paper presents a comparative analysis of two audiovisual commercials targeted at mothers. While the Huggies commercial employs the mother identity established in the 20th-century media discourse, the Frida Mom commercial challenges this normative by constructing a more complex identity. The major argument is that stance-taking as a discursive practice enables the persuader to build the intended identity and thus to influence the persuadee’s decision. The paper studies both verbal and non-verbal stance-taking markers employed by the secondary participants, voice-over and superimposed texts. It concludes that the modalities are complementary in the sense that the verbal certainty provided in a faceless style is completed by the visual positive affect and vice versa in case of the Huggies commercial, but in the Frida Mom commercial both verbal and visual modalities communicate either doubt and negative affect simultaneously, or the positive affect. Concerning the stance object, while the Huggies commercial focuses on evaluating the product being advertised and the positive aspect the product brings to the mothering practice, the Frida Mom commercial evaluates the mothering practice in a much broader sense, ranging from the negative affect towards the mental health issues related to breastfeeding up to the positive affect towards maternal love.

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Section: Stance-taking As An Identity Construction In Advertising Tar...mentioning

confidence: 99%

Stance-taking as an identity construction in advertising targeted at mothers. A comparative analysis

Pelclová

2023

StALan

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“…In face-to-face communication, an expressive movement is a gesture, a vocal interaction, or facial expression of affect that becomes perceivable for the interlocutor or even co-involves her or him (Gallagher 2008;Horst et al this volume;Müller volume 1;Plessner [1941Plessner [ ] 1970Stern 2010). In face-to-face communication, an expressive movement is a gesture, a vocal interaction, or facial expression of affect that becomes perceivable for the interlocutor or even co-involves her or him (Gallagher 2008;Horst et al this volume;Müller volume 1;Plessner [1941Plessner [ ] 1970Stern 2010).…”

Section: Framework: Film and Media Studies And Applied Linguisticsmentioning

confidence: 99%

166. Expressive movement and metaphoric meaning making in audio-visual media

Schmitt¹,

Greifenstein²,

Kappelhoff³

2014

Handbücher Zur Sprach- Und Kommunikationswissenschaft / Handbooks of Linguistics and Communication Science (HSK) 38/2

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“…Horst et al this volume;Greifenstein and Kappelhoff this volume;Kappelhoff and Müller 2011;Müller volume 1). In this view, a spectator is conceived of as an embodied subject intertwined with the film, and film is considered as making visible and audible two communicative acts at once: Film presents perception scenarios (a perceiving act) while at the same time it shows compositions of movement patterns (an expressing act).…”

Section: Conclusion: Embodiment a Ect Metaphor And Timementioning

confidence: 99%