An N‐iodosuccinimide (NIS) mediated intramolecular dehydrogenative C(sp2)–H amidation is reported for easy and convenient access to 1,2‐disubstituted benzimidazoles. The nonprefunctionalized C(sp2)–H and N(sp3)–H bonds were directly coupled using NIS in trifluoroethanol, which proved to be mild alternative to strong oxidative iodine(III) reagents. The reaction worked at room temperature, under an air atmosphere, and in the absence of any base additive.