“…Nevertheless, batik SMEs have diffi culties competing because of limited economic scale and access to resources (EIM Business & Policy Research; 1999). The theory of new institutional economics (NIE) (Royer, Bijman & Bitzer, 2016) suggests that SMEs can cooperate to achieve mutual governance in accessing resources (raw materials, information, markets, fi nance, technology, innovation, and design), and to increase economic scale to be more competitive in the free trade era. Despite a number of empirical studies that have been conducted (Lieberman & Dhawan, 2005; Mahendra, Zuhdi & Muyanto, 2015; Zhu, Wittmann & Peng, 2012; Singh, 2008;Petrovic & Milos, 2011), business practices of SMEs, particularly in developing countries, have not become eff ective yet.…”