This article examines the narrative illustrations of a female deity called Cao E (Maiden Cao), a work produced in eastern Zhejiang during the post-Taiping era. It focuses on the artistic composition and the cultural implications of this iconography. Using both textual sources and pictorial materials, this study investigates how this pictorial hagiography served as a forum through which a state-sanctioned local cult was visualized and perceived by a heterogeneous audience including itinerant officials, local elites, and illiterate commoners. The mixed audience had different understandings and expectations of Maiden Cao and her visual representation, among which gender-related issues were contested. The present study reveals a dynamic picture of how a seemingly orthodox work sponsored by local officials and elites could be sabotaged because of local people’s expectations of Maiden Cao, and her gender identity in particular.