20. Dual-purpose chickens as alternative to the culling of day-old chicks – the ethical perspective

Brümmer, Nanke; Christoph‐Schulz, Inken; Rovers, Anja‐Karolina

doi:10.3920/978-90-8686-869-8_20

Cited by 5 publications

(14 citation statements)

References 9 publications

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“…Accordingly, our interviewed shop managers repeatedly pointed out the necessity of explaining to customers what distinguishes dual-purpose chicken products from other organic eggs or chicken meat. Other scholars have confirmed this need, since they found that providing large amounts of information to consumers is necessary to understand both the problematic practices of the prevailing system and the alternatives, such as dual-purpose chicken products [19,20]. Clear marketing of the innovative sustainability attributes of a product-in our case, dual-purpose meat and eggs-is particularly important, since the consideration of aspects such as animal welfare is not visible from the product's appearance, compared to a mainstream product [27].…”

Section: Communication and Marketingmentioning

confidence: 99%

“…Although awareness of the killing of day-old chicks is increasing, alternatives to prevent this practice are not well known [19,20]. Accordingly, our interviewed shop managers repeatedly pointed out the necessity of explaining to customers what distinguishes dual-purpose chicken products from other organic eggs or chicken meat.…”

Section: Communication and Marketingmentioning

confidence: 99%

“…However, there is no economic incentive to raise the male chicks of layer breeds, as they neither lay eggs nor produce a sufficient amount of meat. As a result, more than 40 million male chicks are killed annually in Germany one day after hatching, and on the EU level, the number is 280 million [18,19]. The killing of day-old chicks is increasingly criticized in media reports and by animal welfare organizations, and is thus being taken up on the political agenda [12].…”

Section: Introductionmentioning

confidence: 99%

“…However, the respective technology has not been fully developed [20,21]. Another alternative practice is the use of dual-purpose chicken breeds that are suitable for the production of both eggs and meat, but the production costs are higher compared to those of specialized layer hens and broiler chickens [19]. The governments of Germany and the Netherlands have recently promoted the abovementioned alternatives to foster a transition towards more sustainable management practices.…”

Section: Introductionmentioning

confidence: 99%

“…The governments of Germany and the Netherlands have recently promoted the abovementioned alternatives to foster a transition towards more sustainable management practices. In 2018, the legal ban on male chick killing was also included in the coalition agreement of the governing parties in Germany [12,[18][19][20]. Overall, changing consumer culture and governmental efforts are prerequisites for changing the existing meat and egg production system, but changing the system also requires entrepreneurs who react to these new demands and regulations on a niche level with innovative ideas.…”

Section: Introductionmentioning

confidence: 99%

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Integrating Sustainability Goals in Innovation Processes: Applying a Decision Support Tool in a Dual-Purpose Chicken Case Study

2019

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The innovative dual-purpose chicken approach aims at contributing to the transition towards sustainable poultry production by avoiding the culling of male chickens. To successfully integrate sustainability aspects into innovation, goal congruency among actors and clearly communicating the added value within the actor network and to consumers is needed. The challenge of identifying common sustainability goals calls for decision support tools. The objectives of our research were to investigate whether the tool could assist in improving communication and marketing with respect to sustainability and optimizing the value chain organization. Three actor groups participated in the tool application, in which quantitative and qualitative data were collected. The results showed that there were manifold sustainability goals within the innovation network, but only some goals overlapped, and the perception of their implementation also diverged. While easily marketable goals such as ‘animal welfare’ were perceived as being largely implemented, economic goals were prioritized less often, and the implementation was perceived as being rather low. By visualizing congruencies and differences in the goals, the tool helped identify fields of action, such as improved information flows and prompted thinking processes. We conclude that the tool is useful for managing complex decision processes with several actors involved.

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Section: Communication and Marketingmentioning

confidence: 99%

Section: Communication and Marketingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Integrating Sustainability Goals in Innovation Processes: Applying a Decision Support Tool in a Dual-Purpose Chicken Case Study

2019

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Effects of on-farm hatching on short term stress indicators, weight gain, and cognitive ability in layer chicks

Witjes

Bruckmaier

Gebhardt-Henrich

et al. 2022

Applied Animal Behaviour Science

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Alternatives to culling male chicks – the consumer perspective

Reithmayer

Mußhoff

Danne

2020

BFJ

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PurposeThe purpose of this paper is to investigate consumer preferences for boxes of eggs which are produced without the culling of male layer-type chicks in layer hen production and, furthermore, to investigate consumer preferences for labels from different certifying bodies.Design/methodology/approachAn online survey including a discrete choice experiment was conducted among 526 German consumers in 2018 and early 2019. Mixed logit models in preference and willingness to pay (WTP) space were estimated.FindingsThe preferred alternative is gender determination of incubated eggs, but also dual-use (DU) poultry with free-range rearing of cockerels was approved. Labels from public authorities and the Animal Protection Organisation were highly approved. In contrast, retailers were not considered suitable for the certification of production claims.Research limitations/implicationsA hypothetical setting was employed. A revealed preferences approach is suggested for future research.Practical implicationsEvidence for a wide approval of in ovo gender determination was found. Free-range rearing of cockerels was the most promising for the marketing of DU poultry products. Furthermore, public authorities and well-established third parties should engage in the field of animal welfare labelling.Originality/valueThis is the first study focussing on preferences and WTP for alternatives to chick culling, which will soon be available on the market, and for institutions certifying production claims. Findings help political decision makers, when looking for alternatives to the culling of day-old chicks, which are considered more acceptable by the public.

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20. Dual-purpose chickens as alternative to the culling of day-old chicks – the ethical perspective

Cited by 5 publications

References 9 publications

Integrating Sustainability Goals in Innovation Processes: Applying a Decision Support Tool in a Dual-Purpose Chicken Case Study

Integrating Sustainability Goals in Innovation Processes: Applying a Decision Support Tool in a Dual-Purpose Chicken Case Study

Effects of on-farm hatching on short term stress indicators, weight gain, and cognitive ability in layer chicks

Alternatives to culling male chicks – the consumer perspective

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