2017

Examining the Data Analytics Skill Gap in Mid-Level Marketing Professionals, Driven by the Continuing Exponential Growth of Big Data

“…In addition to the challenges of big data, these companies see disruption coming from a variety of emerging capabilities, including Artificial Intelligence or machine learning (88.5%), digital technologies (75.4%), cloud computing (65.6%), Block chain (62.3%). Spending for big data and business analytics technology and services is predicted to surge from $130.1 billion in 2016 to $203 million in 2020, a compound annual growth rate of 11.7 percent, according to market researcher IDC (Whiting, 2017).…”