Previous research has shown that being in a state of self-objectification (i.e., evaluating one's own body based on how others perceive it) is likely to influence task performance. It is, however, unclear whether and how being in a self-objectifying state while viewing an entertainment media narrative is likely to influence individuals' engagement with the narrative. In an online experiment (N = 255), state selfobjectification was manipulated by asking participants to take a selfie (or not) prior to exposure to an entertainment media narrative. We tested the influence of state self-objectification on four modes of narrative engagement: comprehension, transportation, identification, and enjoyment. Results showed that participants in the self-objectifying condition subsequently experienced increased narrative comprehension, transportation, and enjoyment via state self-objectification; there were no significant effects on identification. After accounting for the positive indirect effect of the self-objectifying condition on transportation, there remained a significant negative main effect of condition on transportation. Results are discussed in terms of factors likely to influence the depth of entertainment media engagement, and in terms of the potential effects of selfie-taking.
Public Policy Relevance StatementIndividuals turn to entertainment media narratives more than any other type of media message. In this study, we identify the level of state self-objectification as one factor that is likely to influence the way people engage with televised entertainment media narratives.