The modern world establishes new demands in education, necessitating innovative approaches to professional training. Integrating artificial intelligence, neuropedagogy, and the competency-based approach emerges as a cornerstone for creating effective vocational education models. This study aimed to develop and test innovative models that combine the capabilities of artificial intelligence (including smart robotics) with neuropedagogical competency-based strategies to enhance the effectiveness of vocational education. The research methodology encompassed an analysis of contemporary literature and practices, the development of experimental models integrating artificial intelligence into the educational process, and empirical investigations in educational institutions. Analysis, synthesis, modelling, observation, and experimentation methods were employed. The proposed innovative models include personalised learning platforms with adaptive algorithms, intelligent systems for analysing learners’ emotional states, virtual environments and gamified simulations, as well as robotic automated assessment and reporting systems in vocational education. The integration of artificial intelligence into neuropedagogical processes facilitates personalised learning, enhances learners’ motivation, and fosters the development of critical thinking. Artificial intelligence enables the creation of adaptive educational platforms that cater to the individual characteristics and needs of learners. Its implementation also automates routine tasks for educators, allowing them to focus on the creative aspects of the educational process. The findings highlight the significance of integrating artificial intelligence into vocational education as a means to enhance its competitiveness. Given the dynamic advancement of technologies, future research is expected to explore immersive neurointerfaces for developing engaging interactive learning environments, as well as the ethical considerations surrounding the use of artificial intelligence in education, with an emphasis on critical thinking. The results of the study are of practical value for the development of innovative educational technologies and approaches that meet the contemporary demands of the labour market and the expectations of progressive youth