Abstract— An impulsive driving technique has been widely adopted for the elimination of motion blur in LCDs. Although the problem of slow temporal response time is very well known for LCDs, the inherent motion blur of moving objects in hold‐type displays has a more‐serious impact on display performance. It is well known that even very fast LCDs with zero response time still suffer from the motion‐blur artifact due to hold‐type driving effects. However, a fast temporal response is also critical in order to maximize the blur‐reduction effect even in the case of impulsive driving. In this paper, the special behavior of LC molecules in an impulsive driving environment has been analyzed especially for the case of black‐frame insertion, and we propose an effective means to implement optimized response‐time compensation (RTC) for the black‐frame insertion technique.