2019
DOI: 10.3390/su11030826
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36th Cordoba Guitar Festival: Spectator Analysis Using Structural Equation Modelling (SEM)

Abstract: The Cordoba Guitar Festival is one of the most important cultural events in Spain. This article analyses the musical preferences, satisfaction, attitudinal loyalty, and behavioural loyalty of spectators who attended the 36th festival held in July 2016, as well as the festival’s economic impact on the city. These characteristics of the public give rise to the four hypotheses of this study. To achieve this aim, a structural equation model (SEM) was used. The results −χ2 = 27.79, with the p-value found to be p = … Show more

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Cited by 2 publications
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“…4.2 Measurement model analysis 4.2.1 Goodness-of-fit indices. Model variables from Figure 1 were estimated with maximum likelihood estimation (MLE), a prevalent method in Structural Equation Modelling (SEM) known for providing reliable estimates in small samples (Fruet-Cardozo et al, 2019). The robustness of MLE is such that it can produce unbiased estimates even when normal distribution conditions are not strictly met.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…4.2 Measurement model analysis 4.2.1 Goodness-of-fit indices. Model variables from Figure 1 were estimated with maximum likelihood estimation (MLE), a prevalent method in Structural Equation Modelling (SEM) known for providing reliable estimates in small samples (Fruet-Cardozo et al, 2019). The robustness of MLE is such that it can produce unbiased estimates even when normal distribution conditions are not strictly met.…”
Section: Findings and Discussionmentioning
confidence: 99%