37‐3: Novel Multi‐Domain Polymer Sustained Alignment LCD to Obtain High Transmittance and Wide Viewing Angles

Abstract

Novel 2‐domain PSA pixel design was proposed to get better viewing angle experience. Furthermore, the viewing angle is IPS‐like level, and the transmittance gain is about 10.5% compared with the conventional 4‐domain PSA pixel.

P‐93: Skin Color in Side View Improvement via a Novel ITO Slit Design

“…Moreover, polymer sustained alignment (PSA) cell technology with superior cell transmittance and response time was developed [2] and has been widely adopted in mass production [3]. The side-view gamma distortion of the 4domain pixel causes significant color shift at large viewing angles, which induces the phenomenon of color washout [4][5][6][7][8], especially perceivable for human-skin colors. The skin color mostly appears in movies, advertisements and dramas, and the skin-color difference is easily recognized due to the human impression.…”