3D Interaction Techniques for Virtual Shopping: Design and Preliminary Study

Verhulst, Eulalie; Richard, Paul; Richard, Emmanuelle; Allain, Philippe; Nolin, Pierre

doi:10.5220/0005725402690277

Cited by 8 publications

(6 citation statements)

References 9 publications

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“…Their studies indicate that gestural interaction can substantially improve the users' shopping experiences by enabling them to perform a variety of shopping tasks, such as trying on new clothes or mixing and matching accessories without being physically present in a real shopping mall. Similar to our study, Verhulst et al [20] conducted an experiment to compare the performance and user preferences for body gestures and a traditional game-pad. The experimental results showed that although body gestures are slower than the traditional game-pad, they are more natural and enjoyable when collecting various products in an immersive virtual supermarket system.…”

Section: Gestural Interaction In Vr Shopping Applicationsmentioning

confidence: 83%

“…The freehand-gesture technique is a direct mapping of the user's hand motions in the physical world to the affected motions in a computer system. With the rapid development of computer vision techniques, sensor technologies, and human-computer interaction techniques, freehand gestures have been applied in many VR applications for tasks such as object manipulation [12][13][14][15][16][17], navigation [18][19][20], and system control [21,22]. 1 https ://invrs ion.com/shelf zone 2 https ://vr.ebay.com.au.…”

Section: Gestural Interaction In Vr Shopping Applicationsmentioning

confidence: 99%

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Understanding freehand gestures: a study of freehand gestural interaction for immersive VR shopping applications

Luo

Pan

et al. 2019

Hum. Cent. Comput. Inf. Sci.

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Compared to brick-and-mortar retail stores, online shopping has many advantages, such as unrestricted shopping hours as well as a greater focus on functionality and more efficient information retrieval. However, the current online shopping systems only present products using text and images, and they cannot provide end-users with an immersive shopping experience [1-4]. For end-users, the product representations in the form of images and text in scrollable lists are difficult to understand, i.e., end-users cannot obtain a clear sense of the size, weight, and shape of the product. In addition, the unnatural interaction techniques, such as scrolling a list or navigating through product

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Section: Gestural Interaction In Vr Shopping Applicationsmentioning

confidence: 83%

Section: Gestural Interaction In Vr Shopping Applicationsmentioning

confidence: 99%

Understanding freehand gestures: a study of freehand gestural interaction for immersive VR shopping applications

Luo

Pan

et al. 2019

Hum. Cent. Comput. Inf. Sci.

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“…Ohta et al ., 2015) or had a clear research framework (e.g. Verhulst et al ., 2016). Therefore, the empirical evidence lacks knowledge on the acceptance of retail AR and VR technologies in a realistic setting, built on a suitable theoretical basis.…”

Section: Background and Hypothesismentioning

confidence: 99%

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

Xi,

Chen,

Gama

et al. 2024

INTR

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PurposeIn recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality-mediation is still mostly believed to offer an inferior experience due to their shortcomings in usability, wearability, graphical fidelity, etc. This study aims to address the research gap by experimentally examining the acceptance of metaverse shopping.Design/methodology/approachThis study conducts a 2 (VR: with vs. without) × 2 (AR: with vs. without) between-subjects laboratory experiment involving 157 participants in simulated daily shopping environments. This study builds a physical brick-and-mortar store at the campus and stocked it with approximately 600 products with accompanying product information and pricing. The XR devices and a 3D laser scanner were used in constructing the three XR shopping conditions.FindingsResults indicate that XR can offer an experience comparable to, or even surpassing, traditional shopping in terms of its instrumental and hedonic aspects, regardless of a slightly reduced perception of usability. AR negatively affected perceived ease of use, while VR significantly increased perceived enjoyment. It is surprising that the lower perceived ease of use appeared to be disconnected from the attitude toward metaverse shopping.Originality/valueThis study provides important experimental evidence on the acceptance of XR shopping, and the finding that low perceived ease of use may not always be detrimental adds to the theory of technology adoption as a whole. Additionally, it provides an important reference point for future randomized controlled studies exploring the effects of technology on adoption.

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“…In addition to navigation, interaction techniques in the context of shopping activities have also been studied in a virtual environment ( Verhulst et al, 2016 ). Interaction generally refers to the metaphor used to interact with the products in the VE but specifically interaction with products can be with defined as measures such as the number of items picked up, put down, and purchased.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In a consumer behavior scenario, most existing VR studies have allowed the consumer some degree of freedom while performing tasks. For example, consumers had the freedom to choose between a limited number of products within a budget ( Ketelaar et al, 2018 ; Zhao et al, 2018 ); they could select a sequence of items without considering a budget ( Verhulst et al, 2016 ; Liang et al, 2019 ), or they could choose preferred products ( Meißner et al, 2017 ). Some investigations have allowed participants to undertake a series of search tasks ( Liu and Uang, 2016 ) and brand choices ( Martínez-Navarro et al, 2019 ), to navigate freely and look around the virtual environment ( Van Kerrebroeck et al, 2017 ), and to browse the virtual products ( Pantano and Laria, 2012 ; Wong Lau et al, 2014 ; Lau and Lee, 2019 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

et al. 2022

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Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on purchasing behavior. The primary objective of this study was to classify consumers based on the Big Five personality domains using their behavior while performing different tasks in a virtual shop. The personality recognition was ascertained using behavioral measures received from VR hardware, including eye-tracking, navigation, posture and interaction. Responses from 60 participants were collected while performing free and directed search tasks in a virtual hypermarket. A set of behavioral features was processed, and the personality domains were recognized using a statistical supervised machine learning classifier algorithm via a support vector machine. The results suggest that the open-mindedness personality type can be classified using eye gaze patterns, while extraversion is related to posture and interactions. However, a combination of signals must be exhibited to detect conscientiousness and negative emotionality. The combination of all measures and tasks provides better classification accuracy for all personality domains. The study indicates that a consumer’s personality can be recognized using the behavioral sensors included in commercial VR devices during a purchase in a virtual retail store.

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3D Interaction Techniques for Virtual Shopping: Design and Preliminary Study

Cited by 8 publications

References 9 publications

Understanding freehand gestures: a study of freehand gestural interaction for immersive VR shopping applications

Understanding freehand gestures: a study of freehand gestural interaction for immersive VR shopping applications

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

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