Circular planar spiral coils are the most important parts of wireless power transfer systems. This paper presents the optimization of wireless power transfer coils used for wireless power transfer, which is a problem when designing wireless power transfer systems. A single transmitter coil transfers power to a single receiving side. The performance of the wireless power transfer system depends greatly on the size and shape of the wireless power transfer system. Therefore, the optimization of the coils is of the utmost importance. The main optimization parameter was the coupling coefficient between the transmitter and the receiver coil in the horizontally aligned and misaligned position. A genetic evolutionary algorithm was used to optimize the coil, according to the developed cost function. The algorithm was implemented using the MATLAB programming language. The constraints regarding the design of the coils are also presented for the problem to be analyzed correctly. The results obtained using the genetic algorithm were first verified using FEM simulations. The optimized coils were later fabricated and measured to confirm the theory.