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Abstract

COMPARATIVE REVIEW OF PERFORMANCE MEASUREMENT METHODS EFFECTIVENESS 127 ELIZABETA STAMEVSKA VASKO STAMEVSKI DECISIONS AND SKILLS OF THE STRATEGIC LEADERS 140 DIMITAR KENAROV INFORMATIONAL METABOLISM OF THE IT SOCIETY 147 SAVICA DIMITRIESKA TANJA EFREMOVA WOMEN IN ADVERTISING 164 DINKA ZLATEVA DIGITAL TRANSFORMATION OF MARKETING COMMUNICATIONS 171 REVIEWS 182 Each of the articles published in the "Economics & Management" Magazine, edition of the Faculty of Economics at the S WU "Neofit Rilski", after preliminary selection by the Editorial board, is a subject of preliminary review by two tenured reviewers, specialists in the respective scientific domain. All rights over the published m aterials are reserved. The views of the authors express their personal opinion and do not engage the editorial board of the journal.