The progress of white organic light-emitting diodes (WOLEDs) via adopting fluorescent and phosphorescent organic materials have attracted commercial interest for their broad range of visible spectrum and potential of 100 % internal quantum efficiency. In this account, smart molecular designs for developing efficient phosphorescent host and good color purity blue fluorescent emitters are prepared to be discussed, especially donor-acceptor modification to regulate their triplet states and bipolar transport properties. Rational device configuration design strategies were also introduced by cooperating with efficient conventional fluorescent and thermally activated delayed fluorescent emitting molecules to achieve full exciton utilization and simplified device structures, further suggesting perspectives of potentially lowcost, ideal performance and promoted operational lifetime in WOLED devices.