47‐2: Invited Paper: UBplus — A LC Display Technology Perfect for Energy Saving

Abstract

“Energy efficiency” and “Green Technology” are currently buzzwords in the display industry. Upcoming mandatory energy regulations are further driving this development, challenging the display industry. Within this context, we would like to demonstrate the advantage of UBplus LC technology for application in TVs. UBplus technology using LC mixtures with negative dielectric anisotropy offers a unique solution to this challenge due to a high transmittance level, whilst retaining the classic FFS cell layout. This paper summarizes the recent developments of liquid crystal mixtures for UBplus.