“…Thus, the present analysis goes beyond the text as an artefact and asks “what is significant and at stake for writers” (Lillis, : 367). The analysis focuses, in particular, on the evaluative “metadiscursive” comments interviewees express with respect to genre norms and genre use (see Grésillon & Perrin, ; Jaworski, Coupland, & Galasiński, ). These comments relate to specific forms of expression (e.g., self‐mention) and broader stylistic choices (e.g., the use of evaluative language), as well as projections of what assumed readers might expect.…”