5W Mode Analysis of the Media Communication Strategies of Online Video-Produced Variety Shows Using the Chinese Variety Show U Can U BiBi as an Example

Chen, Yuheng; Liu, Xin

doi:10.1007/978-3-030-49889-4_56

Proceedings of the Fourteenth International Conference on Management Science and Engineering Management

2020

DOI: 10.1007/978-3-030-49889-4_56

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5W Mode Analysis of the Media Communication Strategies of Online Video-Produced Variety Shows Using the Chinese Variety Show U Can U BiBi as an Example

Yuheng Chen

Xin Liu

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5W Mode Analysis of the Media Communication Strategies of Online Video-Produced Variety Shows Using the Chinese Variety Show U Can U BiBi as an Example

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