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Malhotra, Naresh K.; Miller, Gina L.

doi:10.1023/a:1005711311426

Cited by 60 publications

(6 citation statements)

References 32 publications

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“…Product-related ethics includes product safety, product liability, and product imitation, which are subject to legal regulations. The marketing mix strategy from ethical issues have been emphasized by several researchers [1,21,[28][29][30][31][32][33]. Mogan argued that ethics and legal subjects are discussed more in the new product development process to obtain a competitive advantage as well as determine how these products damage consumers [34].…”

Section: Ethics and Ethical Marketingmentioning

confidence: 99%

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The Role of Ethical Marketing Issues in Consumer-Brand Relationship

Lee

Jin

2019

Sustainability

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This study investigated the components of ethical marketing such as product, price, place, and promotion using ethical views on the consumer-brand relationship and perceived product quality in B2C (business to consumer) transactions. It examined whether the quality and consumer-perceived product quality of a consumer-brand relationship affects corporate brand loyalty. Data from a panel of 1,200 consumers who had multiple experiences with a company’s products and brands were used to test the hypotheses, which were verified using structural equation modeling. The results support the proposed research model with statistical significance. A corporate marketing mix strategy with respect to ethical issues was crucial to generate a consumer-brand relationship and perceived product quality, which were influenced by corporate brand loyalty. However, the outcomes associated with each area of ethical marketing practice—through the relationship between the mediating variables and the dependent variable—vary with the business type and other characteristics. Without considering this aspect, it is difficult to generalize the current results. Thus, further analyses are required in future studies. However, this study identifies influential factors for building a relationship that involves ethical marketing practice, relationship quality, and brand loyalty in B2C transactions. Finally, this study suggests implications for companies regarding which aspects of (un)ethical marketing practices should be reinforced to achieve corporate brand loyalty. This study confirmed the significant correlation between the marketing mix strategy from ethical issues, which form the basis of transactions and relationship quality.

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Section: Ethics and Ethical Marketingmentioning

confidence: 99%

“…Ethical marketing practices refer to "moral judgment and behavior standards in marketing practice in a marketing area" [1,9,91]. We categorize the marketing mix strategy from ethical issues as product-related, price-related, place-related, and promotion-related ethics [1,31,33,64,69,72].…”

Section: Instrument Constructionmentioning

confidence: 99%

The Role of Ethical Marketing Issues in Consumer-Brand Relationship

Lee

Jin

2019

Sustainability

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“…From the perspective of teleological theory, the use of sexual appeals in advertising can produce such negative outcomes as sexual promiscuity or increased early pregnancies of young adults. However, researchers have asserted that individuals do not process ethical evaluations through clearly defining the concepts of such ethical philosophies alone, but in fact balance and blend the concepts of teleological and deontological theory (Malhotra & Miller, 1998). Therefore, this study leans on two aforementioned ethical visions to guide S.Y.…”

Section: Ethical Judgments Of Consumersmentioning

confidence: 99%

Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers

Bae

Rudd

Bilgihan

2015

Journal of Global Fashion Marketing

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“…Untuk mengukur tingkat reliabilitas variabel penelitian, maka digunakan koefisien alfa atau cronbachs alpha dan composite reliability. Item pengukuran dikatakan reliabel jika memiliki nilai koefisien alfa lebih besar dari 0,6 (Malhotra & Miller, 1998) Untuk menentukan composite reliability, apabila nilai composite reliability > 0,8 dapat dikatakan bahwa konstrak memiliki reliabilitas yang tinggi atau reliable dan > 0,6 dikatakan cukup reliable. Adapun hasil uji reliabilitas pada penelitian ini adalah…”

Section: Uji Reliabilitas Dengan Composite Reliabilityunclassified

Kepercayaan Terhadap Supervisor Pada Staf Garis Depan: Kualitas Hubungan Sebagai Moderator

Azizah¹

2021

tatasejuta

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Penelitian ini menyelidiki anteseden dari kepercayaan terhadap supervisor karyawan garis depan yaitu abusive supervisor, supportive supervisor dan kualitas komunikasi dengan kualitas hubungan sebagai variabel moderator. Penelitian ini merupakan penelitian deskriptif kausal untuk mengetahui hubungan antar variabel. Survei dilakukan dengan mengumpulkan data kuesioner dari 100 karyawan garis depan di Kabupaten Kebumen, Jawa Tengah, Indonesia. Pemodelan persamaan struktural berbasis kovarian diterapkan menggunakan PLS3 untuk mengeksplorasi hubungan yang diusulkan. Hasil penelitian menunjukkan bahwa abusive supervisor berhubungan negatif terhadap kepercayaan-pada-supervisor pada karyawan garis depan, sedangkan supportive supervisor dan kualitas komunikasi masing-masing berpengaruh positif dan signifikan terhadap kepercayaan-pada-supervisor. Akhirnya, hasil menunjukkan bahwa kualitas hubungan memoderasi (memperkuat) pengaruh suportif supervisor pada kepercayaan pada supervisor, tetapi kualitas hubungan tidak memoderasi pengaruh abusive supervisor terhadap kepercayaan terhadap supervisor

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Untitled

Cited by 60 publications

References 32 publications

The Role of Ethical Marketing Issues in Consumer-Brand Relationship

The Role of Ethical Marketing Issues in Consumer-Brand Relationship

Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers

Kepercayaan Terhadap Supervisor Pada Staf Garis Depan: Kualitas Hubungan Sebagai Moderator

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